Unit 7: Social Psychology

Lesson 2: Attitude Formation and Attitude Change

7.2.A Explain how stereotypes and implicit attitudes contribute to the behaviors and mental processes of prejudice and discrimination.

7.2.A.1 Stereotypes 

7.2.A.2 Implicit Attitudes

7.2.B Explain how belief perseverance and cognitive dissonance apply to attitude formation and change. 

7.2.B.1 Belief Perseverance 

7.2.B.2 Cognitive Dissonance 

Lesson 3: Social Situations & Persuasion

7.3.A Explain how the social situation affects behavior and mental processes. 

7.3.A.1 Social Norms 

7.3.A.2 Social Influence Theory 

7.3.A.3 Persuasion Techniques 

7.3.A.3.I Routes to Persuasion 

7.3.A.3.II Presentation of Persuasion 

7.3.A.4 Conformity 

7.3.A.5 Compliance 

Lesson 4: Group Influence & Conformity

7.3.B Explain how being in a group can affect an individual’s behavior and mental processes. 

7.3.B.1 Cultural Phenomena 

7.3.B.2 Influence of Group Membership

7.3.B.3 Performing in Front of Groups

7.3.B.4 False Consensus 

7.3.B.5 Group Goals and Interests 

7.3.B.6 Industrial-Organizational Psychology 

Lesson 5: Prosocial Behavior

7.3.C Explain how prosocial behavior affects behavior and mental processes. 

7.3.C.1 Altruism 

7.3.C.2 The Bystander Effect